ChromaWay and BLK DNM to Pioneer Connected Fashion in Pioneering Move
Stockholm-based blockchain technology company ChromaWay has announced its acquisition of the Swedish-American fashion brand BLK DNM. This move marks ChromaWay’s first acquisition of an established company for the purpose of decentralizing it and creating more control for users. The company’s blockchain capabilities will be integrated into BLK DNM’s strategy and products, making it the first meaningful use of the tech in fashion.
BLK DNM is relaunching as a modern, community-driven fashion house and will seek to inspire responsible behaviors in the industry. The first tranche of technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain will be announced ahead of the F/W 2023 collections reveal.
ChromaWay CEO on BLK DNM Acquisition
Henrik Hjelte, CEO and Co-founder of ChromaWay, comments: “BLK DNM is a brand with an ethical mission and decentralization in its soul – it’s something of a borderless community already. It was a natural fit for our aspirations to transform the fashion industry through innovation. BLK DNM’s imminent tech rollout will illustrate the power of our blockchain capabilities to create true behavioral change in an industry that has hitherto struggled to control its problematic environmental impact and embrace progress.”
BLK DNM CEO on ChromaWay Partnership
Toni Collin, CEO of BLK DNM, comments: “Our industry must start looking toward innovation: fast fashion’s environmental impact is totally unacceptable, and at the same time, as the world becomes more digitized, the concept of community is changing. That’s why BLK DNM joining ChromaWay is so exciting. The potential of this technology to create genuine change in fashion is evident, but no one else in the industry is using it in a meaningful way yet. Together, BLK DNM and ChromaWay are building something truly unique and groundbreaking. We will be able to reveal the first innovations very soon.”
About ChromaWay
ChromaWay is an industry leader in blockchain technology and specializes in creating and deploying cutting-edge, scalable blockchain solutions for businesses and governments. The company, established in 2014 and headquartered in Stockholm, Sweden, has been at the forefront of driving the widespread adoption of blockchain technology. Its flagship product, relational blockchain Chromia, enables developers to build decentralized applications (dApps) with a relational database model that offers unprecedented scalability and flexibility.
About BLK DNM
BLK DNM is a Swedish-American fashion brand that specialises in timeless tailoring, leather, and denim of extraordinary quality. Following its 2023 relaunch as an entry-luxury fashion house under the stewardship of new Creative Director Jessy Heuvelink, BLK DNM’s focus on enduring craftsmanship and aesthetic timelessness encourages customers to love and treasure each item for decades and across generations.
Contact
Fati Hakim, [email protected]