Circle Internet Financial, BitoGroup, and Taiwan FamilyMart have jointly launched a ‘Points-to-Crypto’ service in Taiwan, allowing for the conversion of FamilyMart’s FamiPoints into digital currencies, such as USDC. This partnership enables Taiwanese customers to benefit from digital fintech innovations, making loyalty points more accessible and valuable.
The loyalty points ecosystem is highly popular in Taiwan, with 87% of users engaging in points accumulation and 99% frequently redeeming points for products. This partnership is designed to enhance these experiences, eliminating the loss of value that loyalty points can experience over time and providing zero transaction fees for the conversion process.
BitoGroup operates a range of services, including BitoPro (a cryptocurrency exchange), BELS (an NFT empowerment platform), and O2 META (a metaverse-focused social media platform). This collaboration is also driving the transition from physical to online experiences and reinforcing Taiwan’s role as a leader in the digital economy.
Taiwan FamilyMart, with over 17 million members, is committed to continually improving the value of FamiPoints and offering more convenient avenues for their utilization. This partnership expands the range of currencies that FamiPoints can be exchanged for, positively impacting the loyalty points economy in Taiwan.
The ‘Points-to-Crypto’ service provides a great opportunity for the Taiwanese community to participate in the digital economy and benefit from digital fintech innovations. By integrating USDC into the service, this partnership aims to offer convenience and utility to the Taiwanese market.
