Tokio Marine, Japan’s premier property/casualty insurance group, is bringing its services to the metaverse. The multinational firm, with over 39,000 employees worldwide, will enable users to review and purchase insurance products through a metaverse platform, which employs real people as avatars.
Tokio Marine Insurance Available in the Metaverse
Initially adopted by tech and gaming companies, social media platforms, and tech entities, Tokio Marine, Japan’s largest property/casualty insurance provider, has announced it will offer insurance services in the metaverse. The company will launch insurance policies and other products in the digital world and have real employees act as avatars.
Those interested can use the metaverse to interact with clerks, study details about each product, submit forms, and even sign contracts. This is according to an article by Yomiuri Shimbun.
The firm noted that the metaverse platform provides a new customer experience, greatly reducing the psychological burden of inquiring about insurance and helping to facilitate more casual queries and considerations.
The metaverse will allow us to offer a new customer experience. It reduces the psychological burden associated with insurance inquiries, and allows casual insurance inquiries and considerations.
The company also plans to offer customers a course in the metaverse through a flying vehicle to help them determine their driving style and understand the benefits of certain insurance policies.
Other Japanese Corporations Utilizing the Metaverse
Japanese companies have been at the forefront of the metaverse, investing heavily in virtual technology to reach this new market. MUFG, a major bank, has already expressed its intention to provide banking services in the metaverse in 2023.
In October, NTT Docomo, a leading Japanese telecommunication operator, revealed the formation of its metaverse division, which was endowed with $412 million and employs more than 200 people. November.
What do you think of the world’s largest insurer entering the metaverse? Share your thoughts in the comments below.
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