SBINFT Co., Ltd, the operator of Japan’s largest NFT market, has recently launched a new NFT platform called SBINFT Mits. This platform aims to help individuals and brands utilize NFTs in their Web3 marketing strategies. The announcement of this platform was made during the Mits WebX 2023 Summit held in Japan in July last year.
With NFTs now available globally, SBINFT Mits offers the international community and brands the opportunity to benefit from this technology by converting their Web2 projects to Web3. This shift in focus to gaming NFTs was announced by SBINFT in June last year, following a partnership with a new brand.
SBINFT Mits allows companies, social media influencers, and others to combine their marketing strategies with digital collectibles, building a strong customer base and community. The platform’s CEO, Ko Jangdeok, stated that this launch marks SBINFT’s entry into the NFT information technology revolution, showcasing their commitment to staying at the forefront of this transformation.
In addition, SBINFT Mits is also planning to incentivize users through a points system, providing rewards for participating in brand marketing initiatives. This platform, previously known as SmartApp, has been a leader in the Blockchain NFT market since its launch in 2018. Following the reveal of its NFT market in 2021, the company has seen significant growth and rebranded as SBINFT after joining the SBI group’s subsidiary, Japanese SmartApp.
SBINFT also announced its participation in Asia’s biggest Web3 event, the Mits WebX 2023 Summit held in Japan in late July last year. The platform offers event management tools and NFT analytics, along with plans to mint NFT collections and integrate with physical merchandise for mass adoption.
In October, SBINFT Mits launched an open beta version of their game, with sign-ups for 2023 rapidly increasing. Notable brands such as Yucho Brewery, Securitize, and H.I.S. are among the 37 Japanese brands already participating. The platform supports utility NFTs in blockchain games, e-tickets, and secondary sales of NFT art, music, and photography.